Our brand equity experts can research and write a new, one-of-a-kind, original dissertation, thesis, or research proposal—just for you—on the precise brand equity topic of your choice our final document will match the exact specifications that you provide, guaranteed. Based on the importance of brand awareness and brand image to the company's surviving and carrying with the curiosity to the inexistence of starbucks' business in sweden which is the big importer of coffee, we manage to investigate to what extent. Thesis collection to the ph d dissertation entitled the mimic model of the consumer -based brand equity testing the causal specification of consumer -based brand equity. One of the best examples of brand equity is in the soft drink industry without a brand name and all of the marketing dollars that have gone into it, coca-cola would be nothing more than flavored water. Brand equity & college athletics: investigating the effects of brand uncertainty situations on consumer-based brand equity dissertation presented in partial fulfillment of the requirements for.
Brand equity is the added value that a company gains from having a brand that consumers recognize and trust, and for which they are willing to pay a premium. Customer-based brand equity is evaluating the consumer's response to a brand name (keller 1993, shocker et al 1994) reviewing the current literature on brand equity, there is a plethora of brand equity definitions and. Apple brand equity has become second world's largest brand we can see everywhere around the world apple brand has a strong association in economical market universally apple is a multinational company that innovate multiple technology products in the field of domestic consumer electronics, desktop computers, digital calculators, software. Brand equity a brand represents a name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.
Based brand equity refers to the financial value the brand contributes to the firm customer based brand equity on the other hand is based on the market's perception of the brand (christodoulides & de chernatony, 2010. The purpose of this project is to find out about the impact of corporate social responsibility activities on brand equity by examining the correlation between csr and brand equity. Brand equity master thesis pdf it regulates the programme of training of apprentices in the industry so as to conform to the syllabi, australian apprenticeships and brand equity master thesis pdf information service. Brand loyalty is considered to be an asset, which is a part of the concept brand equity the major asset categories of brand equity are brand name awareness, brand loyalty, perceived quality and brand associations. Brand equity essays: over 180,000 brand equity essays, brand equity term papers, brand equity research paper, book reports 184 990 essays, term and research papers available for unlimited access.
Essentially, high brand equity generates a differential effect, greater brand understanding, along with a bigger consumer response (keller 2003), which normally results in better brand performance, in the financial along with a customer perspective. Interrelationship between brand trust, brand loyalty and brand equity among equity-related constructs, brand trust, it is regarded as the major mediators that can mediate the influences of cognitive, experiential, and marketing antecedents on brand equity. The impact of sport sponsorship on brand equity investigation could be done in future research while for the thesis with such length limitations. Chay (1991), defines brand equity as a set of associations and behaviours on the part of a brand's customers, channel members, and parent corporation that permits the brand to earn greater volume or greater margins than it could without the brand name and that gives the brand a strong, sustainable, and differential advantage over.
Facebook brand equity: in this thesis, social media brand is viewed as a new framework developed to measure how brands can use facebook as a tool to improve brand equity, and is a combination of already existing frameworks discussing brand equity. Graduate theses and dissertations iowa state university capstones, theses and dissertations 2011 development of a brand image scale and the impact of lovemarks on brand equity. Brand image, brand awareness and brand meaning have their direct impacts on brand equity secondary brand association transmits the equity of various businesses to the brand in consideration consumers judge the brand value on the basis of brand elements that are associated directly and primarily with the underlying product, for instance. Brand equity and corporate responsibility the inspiration for this thesis was initially engaged during participating in course brand equity components.
Overall, starbucks, the brand, displayed higher brand equity than mcdonald's, the brand, in contrast to interbrand's ranking of global brands where mcdonald's is ranked 12 and starbucks is ranked 60 among the top global brands (2018. In this thesis, i will be talking about the valuation of luxury brand names in the fashion industry both the quantitative and the qualitative elements that compose brand equity. Of brand equity, the literature lacks an empirically based consumer-perceived brand equity scale (ie, a marketing-oriented brand equity scale) since the brand is the consumer's idea, the.
The most common model for customer-based brand equity is the one created by marketing professor kevin lane keller in his book, strategic brand management keller puts the model in a four-level pyramid, with the middle two layers being divided equally between two factors. University of ljubljana faculty of economics master thesis corporate brand equity valuation in the food and beverage industry in slovenia ljubljana, january 2005 jelena jokanović.
Expansion opportunities positive brand equity can facilitate a company's long-term growth by leveraging the value of your brand, you can more easily add new products to your line and people will be more willing to try your new product. The purpose of our thesis is to investigate whether different types of csr activities differ in their effects on customer-based brand equity, and whether corporate reputation mediates these effects. Visualizing brand personality and personal branding : case analysis on starbucks and nike's brand value co-creation on instagram ma (master of arts) thesis, university of iowa, 2014.